Aaron Lu

📧 aaron.lu@yhlab.vip

📱 (770) 686-4772

📍 Atlanta, Georgia

🔗 LinkedIn

Aaron (Yinghua) Lu

Sr. Principal Data Scientist | ML/AI Leader | Revenue Optimization

Summary

Senior data science leader with 15+ years of experience building enterprise-scale ML/AI solutions. Proven track record in designing and deploying pricing optimization systems, predictive models, and agentic AI applications that drive measurable business impact. Expert in leading cross-functional teams, translating complex business requirements into scalable analytical solutions, and delivering revenue management systems across mortgage, telecom, hospitality, and sports industries.

Experience

  • Spearhead agentic AI prototyping initiatives, architecting multi-agent workflows for intelligent database-driven chatbots that deliver real-time business insights
  • Design and maintain enterprise Power BI dashboards and analytics infrastructure, partnering with cross-functional teams to deliver strategic ad-hoc reporting and data-driven recommendations
  • Lead end-to-end ML projects for sports industry clients, including price optimization algorithms, customer renewal prediction models, and comprehensive customer journey analytics that drive revenue growth
  • Provide technical leadership and strategic guidance on advanced analytics solutions, translating complex business challenges into scalable ML architectures
  • Architected and deployed enterprise-scale pricing and revenue optimization system generating daily margin recommendations across 80,000+ market segments, managing full development lifecycle from model design through production deployment, A/B testing, and performance measurement
  • Developed industry-leading ML models for loan pull-through prediction with direct impact on billion-dollar hedge portfolio strategies, significantly improving risk management accuracy
  • Led data science team of 2+ direct reports, providing technical mentorship and strategic guidance on ML model development, forecasting systems, and advanced analytics solutions for business stakeholders
  • Drove cross-functional collaboration with business units to translate requirements into scalable analytical solutions, achieving measurable improvements in pricing efficiency and revenue performance
  • Led design and implementation of Verizon's enterprise Trade-in Price Optimization system, delivering dynamic pricing recommendations for hundreds of pre-owned mobile device models and driving significant revenue impact
  • Enhanced real-time inventory planning with advanced analytics capabilities, optimizing stock levels and reducing carrying costs
  • Conducted sentiment analysis and topic modeling on large-scale internal survey data to extract actionable business insights
  • Built and supported revenue management system for global hotel group with 700+ properties, achieving 1.9% revenue uplift through advanced forecasting and optimization algorithms
  • Engineered modular analytical components including demand normalization, booking curves, and probabilistic unconstraining for scalable revenue management solutions
  • Performed advanced analytics including time series forecasting, market response modeling (logistic regression, ensemble methods), and price optimization using machine learning techniques
  • Leveraged AWS services (S3, EC2, Athena, Redshift, QuickSight) for cloud-based analytics infrastructure; earned AWS Practitioner certification
  • Developed statistical models for risk assessment in insurance and economic domains
  • The Home Depot (Sep 2008 - Dec 2008): Pricing Analytics Intern - Supported pricing team in developing price elasticity regression models for SKU-level products
  • The Bank of New York Mellon (May 2004 - Jul 2005): Senior Financial Specialist - Financial operations and analysis
  • Bank of China (Jul 2001 - May 2004): Financial Specialist - Financial services and client management

Education

Georgia State University

Master of Science, Statistics (2007-2009)

Georgia State University

Master of Science, Economics (2005-2007)

Huazhong University of Science and Technology

Bachelor of Science, Economics (1997-2001)

Publications

"Empirical Likelihood for the AFT Model Using Kendall's Rank Estimating Equation"

Applied Statistics in Biomedicine and Clinical Trials Design (Springer), May 2015

"Jackknife Empirical Likelihood for the Accelerated Failure Time Model with Censored Data"

Communications in Statistics - Simulation and Computation, Jul 2014

Skills

ML/AI & Analytics

Machine Learning, Agentic AI/LLMs, Statistical Modeling, Predictive Analytics, Time Series Forecasting

Domain Expertise

Price Optimization, Revenue Management, A/B Testing, Business Intelligence

Programming

Python, SQL, R

Tools

Power BI, AWS (S3, EC2, Athena, Redshift)

Leadership

Team Management, Cross-functional Collaboration

Certifications

• McKinsey Management Accelerator (McKinsey, Sept 2025)

• AWS Certified Cloud Practitioner (AWS)

• SAS Certified Advanced Programmer for SAS 9

Languages

Chinese (Mandarin) - Native